Lingerie first appeared in the 19th century as an aesthetically pleasing alternative to a corset. It was pioneered by the London born Lady Duff-Gordon, who was the first English fashion designer to receive critical acclaim.
In more modern times, the Lingerie market has grown immensely and luxury brands such as Dote London and Olivia von Halle create specialised and seductive offerings that are made with soft materials such as silk, lace and satin. The femininity of Lingerie also shines through in film with icons such as Marilyn Monroe, Brigitte Bardot and Elizabeth Taylor responsible for the huge increase in sales of glamorous nightwear in the mid 20th century, as well as numerous James Bond girls, that showed off the ideal body for most women.
London women also enjoy the practice of having lingerie parties where they invite friends over to try on high end lingerie that is sure to impress.
The first “London Lingerie” event took place last year and showcased a wide variety of luxury Lingerie in a hugely successful first of its kind.
When purchasing Lingerie online, ensure you have your shoulder, bust, waist, and hip measurements in order to obtain the best fit.