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La Perla Lingerie and beachwear synonymous with Made in Italy luxury

Since 1954, the leading lingerie and beachwear brand synonymous with “Made in Italy” luxury.

The artisanal heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity.

These solid points are the chromosomes of the La Perla DNA, the most authentic legacy of the founder Ada Masotti that today represent the philosophy of this Italian company, famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women.

The La Perla essence was created by hands possessing a knowledge that is both ancient and always new. Unique and precious, like a gesture of love.

La Perla Location
  • visit website
  • Tel: 0207 399 0620
  • Address:

    9 Old Bond St, W1S 4PJ
Best For

Best For

Lingerie, Hosiery, Nightwear, Swimwear and Ready-to-Wear
Charle's Tip 1

Charles' Tip

La Perla’s made to Measure is an opportunity to have some exclusive creations crafted to measure, with precious pieces embroidered in god and crystals.
Charle's Tip 2

Charles' Tip

Seductive and stylish, a La Perla swimwear is a must have purchase. Designed and crafted in Italy using the season's most desirable colors and prints, the collection ranges from bikinis, swim costumes and cover ups to accessories.
Charle's Tip 3

Charles' Tip

Create a flawless foundation with the stunning collection of Slips from La Perla. Seductively designed to accentuate the female form and handcrafted in Italy, a La Perla slip is a sleek and alluring purchase.