The term “bespoke” is an inherently British one and its meaning is similar to that of “haute couture” for ladies fashion, roughly defined as “made to order”. The word originates from Savile Row in Mayfair, an area known as the “golden mile of tailoring”.
In the 19th century, Beau Brummell patronised other tailors in the nearby areas and opened an entrance at the back of his father’s tailors. Ever since, tailoring has been associated with the area with Beau Brummell affectionately referred to as the “Founder of Savile Row”.
The immaculately cut suits available from Savile Row tailors are unmatched for their customisation and fit and start upwards of £2000, in an area where the likes of Winston Churchill, Jude Law and Prince Charles have had luxury suits made to measure.
In 2013, Savile Row remains the centre of the tailoring world and is London’s most fashionable street; the place where film stars go to be dressed.
If you are in the market for a bespoke suit, you will need to undergo approximately 30 measurements in 3 or 4 visits. It will take approximately 8 weeks to receive the finished article. Patience is key.