five star london, luxury hotelsEvents In London September 2013

A Quintessential day in London with Martha Swift

  • by Charles the Concierge

We had the chance to catch up once again with Martha Swift, Founder of The Primrose Bakery soon celebrating 10 years!

''I am very lucky to live near one of my two shops in Primrose Hill, north-west London, so I don't have to travel far for work! I usually start my day by dropping my younger daughter at school and then go straight to the bakery for a coffee. If I could I would have breakfast at Granger and Co every day - they have two restaurants, one in Notting Hill and one in Covent Garden, and their food is both delicious and beautifully presented.

Lunch is usually at my desk from Melrose and Morgan, the deli in Gloucester Avenue across the road from the bakery and where I first started supplying cupcakes and cakes ten years ago. 

My day involves a huge variety of different things which is what makes it so enjoyable - no one day is ever the same - talking to and helping customers, visiting the Covent Garden shop, working on the launch of our fourth cookbook, Primrose Bakery Christmas, which comes out on October 9th, and also starting work on the fifth book, meeting suppliers and working on new recipes and ideas for the business with all the staff. 

I love afternoon tea so my perfect day would involve a traditional afternoon English tea at the Ritz or Brown's hotel, with plenty of scones and clotted cream! But I am more often to be found walking my ten month old chihuahua Campari in Primrose Hill or Regents Park instead, and I feel very lucky to live close to two such beautiful London parks. My only other exercise I do is to go to spinning classes at Psycle in Mortimer Street, hard work but a lot of fun. 

A cocktail at the end of the day in the bar at the Connaught is a great treat followed by dinner at the Delaunay in the Aldwych or Pied A Terre in Charlotte Street. Having said that, Primrose Hill has some lovely places to eat and drink - including Odettes restaurant in Regent's Park Road or a simple pizza and glass of wine at the Lansdowne pub in Gloucester Avenue''

We are looking forward to the book Martha! To learn more please visit The Primrose Bakery.

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