To celebrate the 120 Year anniversary of the DAKS brand, Paul Weller, British music and fashion icon will feature in their 2014 advertising campaign along with his daughter Leah Weller across various print and video media platforms.
The celebratory campaign promotes both the SS14 and AW14 collections in a stunning townhouse and on the beach in Brighton. Leah wears the iconic House Check while Paul models various example of tailored suiting and casual wear.
A video featuring Paul and Leah performing classics such as ‘You Do Something to Me’ and ‘Wildwood will also appear throughout the campaign.
DAKS will also be hosting in-store events and special promotions throughout 2014 to celebrate the occasion.
Speaking about the campaign, Paul Weller said “It was a great pleasure to work with DAKS for their 120th Anniversary celebrations."
"Both Leah and myself had a brilliant time in Brighton shooting the SS14 and AW14 campaigns," he added.
Deputy Chairman of DAKS, Paul Dimond said:
“Reaching our 120th Anniversary is yet another landmark in DAKS’ rich history, which is reflected in our visual archive which tells the story of the brand over the last 120 years.
"Our brand new campaign featuring both Paul and Leah Weller compliment the modern image of our iconic British brand perfectly,’ Dimond added.