DAKS, as one of Britain’s major fashion companies, continues to uphold the values of quality, reliability and innovation first established by Simeon Simpson over 100 years ago.
The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London.
Today the brand is one of the UK's most quintessentially British luxury labels, specialising in fine tailoring and accessories for both Men and Women. The brand's unique House Check, which is recognised worldwide, was introduced in 1976 and has become an international symbol for the brand, featuring heavily throughout the clothing and accessories ranges.
DAKS is very proud to hold Royal Warrants granted from three members of the Royal Family. Worldwide, DAKS is exported to 30 countries and sold in over 2,000 speciality shops, major stores and concessions and this continues to grow.
Since 2010 DAKS has been a fixture at the prestigious womenswear London Fashion Week shows and most recently is please to participate at the menswear shows in Milan.
DAKS, as one of Britain's major fashion companies, continues to uphold the values of quality, reliability and innovation first established by Simeon Simpson over 100 years ago. These values remain unchanged and paramount to the brand's identity, as does the pursuit to create much loved British classics.
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