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Savile Row


City of Westminster, London W1S

Savile Row, also known as the ‘golden mile of tailoring’ is a famous street located in Mayfair. The term ‘bespoke’ is understood to have originated in Savile Row when cloth for a suit was said to ‘be spoken for’ by individual customers.
Savile Row was built in the early 17th century as part of the Burlington estate. The Street is named after Lady Dorothy Savile, wife of the 3rd Earl of Burlington.
Initially, The Row was occupied by military officers and their wives. During the 1800s the gentry began to fixate on stylish dressing. Beau Brummell 1778-1840, epitomised the well-dressed gentleman. He patronised the tailors congregated on the Burlington Estate, notably around Cork Street, and by 1803 some were occupying premises in Savile Row.



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