Since the Porsche Design brand was established in 1972, Porsche Design products have been synonymous with functional, timeless and puristic design. The product portfolio includes classic men's accessories, watches, sunglasses, a line of men's fragrances, luggage, a sports and fashion collection, mobile phones and accessories for the home. Today, the Porsche Design Studio is considered one of the most renowned design studios in Europe and has received more than 170 international awards for its unique and purist design philosophy. The unmistakable iconic style is reflected in all products that are being designed by Porsche Design.