The 90th anniversary of Belstaff is celebrated in 2014.
Celebrations and honoring of the heritage of this great British brand through various product launches and collaborations will take place this year.
‘Union Jack’ Commemorative Trialmaster Jacket
A limited edition Trialmaster luxury unisex jacket in London has been designed with a faded Union Jack printed on the back.
The cotton for this hand finished product has been specially sourced from a historic British Mill and has similar features of the Trialmaster from the 50s.
The jacket has been created in limited numbers and is available for purchase in store, online as well as select partner’s stores.
90 Years of Speed & Style
Limited Edition Retrospective Coffee Table BookA limited edition history of the brand as far back at 1924 will be detailed in a coffee table hardbound book.
Belstaff’s detailed history will be illustrated from its foundation right up to today featuring figures such as T.E. Lawrence, Kate Moss, David Beckham and George Clooney as well as many other past Belstaffians.
The book will be placed for display in flagship Bellstaff stores worldwide, and is not available for purchase.
In-Store Product Customization
Complimentary personalized monogramming services will be offered by Belstaff to customer in the London, Milan, Munich and New York luxury boutiques during May with on-site customization possible during the first two weeks of the month.
Any Belstaff waxed cotton or leather jacket can be brought in to be custom stamped instore.
Integration of Hashtags
The following hashtags #Belstaff90 and #SpeedandStyle are to be used throughout all social media channels.
Belstaff can join in to compete for an opportunity to win a Commemorative Union Jack Trialmaster as key influencers utilize the above hashtags.
For more information on Belstaff’s product offering, please click here.