five star london, luxury hotelsEvents In London September 2013

Fortnum Mason Opens Second UK Store

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On Friday 8 November, Fortnum & Mason will be opening a new store in the UK for the first time in over three centuries.  In the heart of the capital’s most exciting redevelopment, Fortnum & Mason has chosen London’s St Pancras International as the site for its brand new store and tea salon.

 

The 200 square metre store, located in what was part of the ‘undercroft’ used for storing Bass Beer from Burton on Trent in the nineteenth century, means the millions of people visiting the area every week can enjoy an edited range of exquisite Fortnum & Mason products, as well as elegant all-day dining in the tea salon.  From 07.00 to 21.00 daily, people will be able to escape the throng of the station, and have breakfast, brunch, a light lunch or supper, and of course Fortnum & Mason’s famous afternoon tea, in the tea salon.

 

The all-day menu will feature a number of classic savouries such as Welsh rarebit and fish pie, as well as ‘en route’ dishes, inspired by Eurostar destinations, changing seasonally and as routes evolve.  The tea salon will cater for hurried rail passengers or people wanting to relax and while away some time.  In time for the opening, the Fortnum & Mason chefs have developed a range of quintessentially English sweet and savoury tarts made according to recipes from Tamasin Day-Lewis’ new cookbook, ‘Smart Tart’.

Ewan Venters, chief executive of Fortnum & Mason, said: “The transformation of King’s Cross from insalubrious corner of London into international gateway and home to some of the capital’s most creative businesses and organisations is impressive.  This makes St Pancras the ideal spot for our new store, allowing us to introduce a whole new group of customers to the wonder of Fortnum & Mason.”

“Fortnum & Mason has been famous for servicing the needs of travellers and explorers since the early 18th century, and we look forward to doing this for the next three hundred years from our new home in St Pancras.”

An installation of a fully working but deconstructed clock will hang three metres above customers’ heads in a nod to the original Fortnum & Mason clock in Piccadilly. Fortnum & Mason commissioned the clock from Smith of Derby, the makers of the original St Pancras station clock, based on the 1863 design.

The product range at the St Pancras store is themed around the three components of the tea ceremony – tea, biscuits and jam – and it will vary with the seasons.  There will be 18 rare single estate teas and 10 classic blends, supported by tea tastings to help customers understand the range and complexity of the teas on sale, and learn about Fortnum & Mason’s relationship with tea over three centuries.

The store will sell honey, jam, marmalade, Florentines, shortbread, and Fortnum & Mason’s famous musical biscuit tins. There will be a small chilled selection, with stilton and smoked salmon. Customers will be able to find the most popular Fortnum & Mason sweets and chocolates such as rose and violet creams, and English chocolate selections. A range of Champagne and red, white and rosé wine will be served in the tea salon and sold in the store so that customers can enjoy a glass or take a bottle home.

In keeping with the time of year, Christmas biscuits, mince pies, Christmas puddings, Christmas tea and coffees, Turkish delight, glacés fruits and marrons glacés will all be on sale as the store opens.

And of course, it would hardly be Fortnum & Mason without the hampers.  A selection of the store’s famous hampers (first seen in the early 19th century) will be available to purchase in the store, with the full collection available to order in-store.

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