Located in Marylebone's Chiltern Street, Trunk brings together a lovingly curated range, fresh to the UK market, setting a new standard for gentlemen seeking modern classics of the highest quality matched with impeccable service. Trunk has been off to a flying start since then. Besides the great response from customers from all over the world Mats Klingberg was chosen the Man of the Month in April 2011 by British GQ, Trunk was chosen as 'The Brand of Tomorrow' by Walpole (the British Luxury Association) in 2011 and in November 2012 Trunk won the 'Premium Independent Retailer of the Year' award at the Drapers Fashion Awards.

Mats spoke to us about Trunk and his experiences so far!

What is the story behind Trunk Clothiers?

For several years I had thought something was missing in the London menswear market. There was a great offering, but nowhere to go that felt warm and welcoming and where you could find a wide selection of brands from all over the world that span across various categories and price points. There are so many men out there that want to dress well, but simply don't have the time nor the interest to run up and down streets to buy new clothes. It's for those men I started Trunk. Since the launch in September 2010, Trunk Clothiers has introduced a newstyle of menswear retailing to London ­quickly amassing a loyal group of admirers from around the globe.

Describe Trunk Clothiers in 5 words

A well edited global selection of wardrobe essentials.

What is your favourite hotel in London?

There are so many great hotels in London, so it's very difficult to single out just one. The Savoy, Brown's Hotel, The Goring, The Dorchester and the Lanesborough are all great for an afternoon tea, a drink or a lovely dinner. Even for someone being a resident in London.

What would you suggest to a first time visitor to London?

If you're keen on seeing some of the main sites I suggest you get a driver to pick you up and drive you past the Palace and Big Ben on your way to the London Eye. On a sunny day you'll get an incredible view of London from the top of the London Eye and get a perspective where different things are. Like most bigger cities London is made up of lots of smaller neighbourhoods, so once the main attractions have been ticked off I'd recommend you visit some of the lesser talked about areas, Marylebone being one of them. It's up and coming and just north of Oxford Street and south of Regent's Park. Here you'll find Trunk on Chiltern Street and lots of other nice shops and restaurants on Marylebone High Street and Wigmore Street. Another favourite spot is Primrose Hill. I always stop at the top of the hill to admire the view of London as part of my morning run around Regent's Park.

What is your advice to a first time visitor to Trunk?

Start by having a browse through the collection of handpicked clothes from all corners of the world and then try on a jacket by Boglioli or a pair of chinos by Incotex, both from Italy, a pair of Alden shoes from the US and a Drakes tie made in London. The Trunk team are on stand-by to help you with any request you might have!