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Hamleys of London The Finest Toy Shop in the World

The Regent Street store has seven floors packed full with toys from Arts & Crafts and Action Men, to Dollies, Teddies and Sweeties.

Hamleys is the oldest Toy retailer in the world. Hamleys toy store in London have traded for 252 years. The magical flagship store on Regent Street has over seven floors packed full of toys and games, providing a unique experience in the heart of London’s West End.

Imagine having your birthday party in the world's finest Toy Shop! Our Party Team will work with you to create the party of your dreams, agreeing the theme, entertainment and activities. And of course there’ll be party food, birthday cake and a goody bag for everyone and memories which last a lifetime


Hamleys of London Location
  • visit website
  • Tel: +44 (0) 871 704 1977
  • 188-196 Regent Street,
    London,

    W1B 5BT




Best For

Best For

Hamleys is the number one destination for toys. The Regent Street store has seven floors packed full with toys from Arts & Crafts and Action Men, to Dollies, Teddies and Sweeties!
Charles's Tip 1

Charles' Tip

Get to the store before opening as Hamleys always open slightly earlier for keen shoppers, and there are tons of balloons and sweets given away to the little shoppers
Charles's Tip 2

Charles' Tip

Book a Hamleys Magical Birthday Party, with treasure hunts, dressing up as their favorite character and much more, your child will never experience a birthday party quite like one at Hamleys!
Charles's Tip 3

Charles' Tip

Charles' Tip The Royal Family will be waiting to have their photo taken with customers on the 5th floor of the biggest toy store in London.
What's Happening 1

What's Happening

Visit the toy store in London at 2 or 4pm to meet Hamley or Hattie Bear! They’ll give you a special sticker to keep!