5ive Star London Launch

LONDON’S LEADING LUXURY HOTELS PARTNER IN AN UNPRECEDENTED COLLABORATION AS THEY LAUNCH TRAVEL WEBSITE: 5IVE STAR LONDON

5ive Star London is an invaluable resource for discerning travellers and provides the very best of London – as recommended by the very best of London.

LONDON, 29th February 2012 – London’s leading five star luxury hotels have today raised thebenchmark in online travel as they come together to launch a new website, 5ive Star London.

The new website is the result of an unprecedented collaboration of London’s finest hotels: Brown’s Hotel, The Dorchester, 45 Park Lane, The Goring, The Lanesborough, Mandarin Oriental Hyde Park, The Milestone, One Aldwych, The Ritz and The Stafford along with 26 associated partners including Fortnum & Mason, Paul Smith, Garrard, Dunhill, Tate Modern and the Royal Opera House. No other website offers such an alluring combination of up-to-the minute details about London’s starriest hotels along with expert insider knowledge on our fabulous city. Its launch coincides with this, the most eventful year in London’s recent history, with the Queen’s Diamond Jubilee, London 2012 Festival and the London 2012 Olympic Games taking centre stage.

5ive Star London is a one-stop resource for discerning international travelers seeking the very best of London, not only luxury hotels but restaurants, local attractions and retailers as well. Itincludes themed walking tours of London, real time updates of events taking place in the dedicated London Diary, rich visual depictions of the history of the city as told through uncovered hotel archive photography, videos of each property’s head bartender preparing their signature cocktails, profiles of London’s leading tastemakers and details on travelling around the capital.

To assist users in finding a luxury London hotel that is right for them, the site features expanded content including special packages and seasonal offerings previously only available on eachindividual hotel’s site and leads with stunning visual imagery of the hotels, their facilities, nearby attractions and their associated luxury partners.

Features include intuitive site navigation to enable new and returning users to effortlessly compare London’s hotels based on a variety of indicators including rates, locations and facilities and to direct them to the reservation portal specifically related to that hotel and any accommodation programme selected.

The new website has been commended by Tony Hall, Chief Executive of the Royal Opera House.“The Royal Opera House is delighted to be involved with 5ive Star London, being in the very heartof London’s theatreland and home to both The Royal Opera and The Royal Ballet. With the eyes of the world on London in 2012, and visitors from around the globe coming to celebrate the Queen’s Diamond Jubilee, the Olympic Games and the summer-long London 2012 Festival, it’swonderful to have this new website especially for luxury travellers, giving them all information theyneed to enjoy London at its best,” Hall said.

Alan Rowe, Managing Director of Aró, 5ive Star London’s website creator, commented: “5ive Star London is befitting one of the world’s most iconic cities and its finest hotels. The design and layoutare easy to navigate while the extensive photography and information offers a unique look into theluxury and style that awaits guests in London.”

Travellers looking for the ultimate luxury guide to London should visit www.5iveStarLondon.com

For more information, please contact:

Email: [email protected]

Telephone: +44 (0)20 7300 1077

5IVE STAR LONDON PARTNERS:

Brown’s

The Dorchester

45 Park Lane

The Goring

The Lanesborough

Mandarin Oriental Hyde Park

The Milestone