On May 1st, the new Roads luxury perfume brand will be launching exclusively at Selfridges in the UK. This brand embodies interactive art with a combination of scent, film, and imagery.

During the Selfridges Beauty project, this two week installation will also promote and celebrate what beauty means in all its diversity.

The Roads brand is an international lifestyle brand which consists of three brands, see below:

The Fragrance House

Publishing Company

Feature Film and Documentary Company

Danielle Ryan founded and operates this business with a goal;

“There are many reasons why I wanted to create Roads but, above all else, I wanted to create an artistic brand that would not be limited by its own definition, not pigeonholed or confined to only one idea. It will develop and grow according to people’s interests so there is no limit to its potential.” - Danielle Ryan.

NOTE: Important dates:

Launching May 1st 2014

1st – 14th May Danielle Ryan present: 1st May, & 12th – 14th May

To learn more, click here.